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Whole Foods Market Names Pacha Soap ‘Outstanding Innovator’

The soap company won an award for its innovation and artistry.

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By: Marie Redding

Senior Editor, Rodman Media

Pacha Soap Company has won the Whole Foods Market Outstanding Innovator Award. The company’s co-founders, Andrew and Abi Vrbas, accepted the award at the Whole Foods Market supplier banquet in Austin, Texas.

“It is the amazing, hard work of the entire Pacha team that earned us this prestigious award. They are so willing to always be flexible, creative and thinking outside the box,” Abi Vrbas said.

One of Pacha’s stand-out products is its Froth Balms, shown in the second photo in the slideshow above. (A round one is shown, but they are available in various colors, shapes and scents.) The frothy bath balm utilizes only natural, safe ingredients and is handcrafted in Hastings, NE.

The partnership with Whole Foods Market allows Pacha Soap Co. the ability to expand its efforts to support its mission, “Buy to Give.” Through this program, more than one million bars of soap were donated. The program supports sustainable entrepreneurship efforts and projects including clean water, sanitation, and hygiene education.

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